Pet tech in 2025: Insights from Pet Connect Summit and CES

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📈 A bite-sized stat tastier than kibble: U.S. pet expenditure in 2025

Could spending hit $160B?

Morgan Stanley projects U.S. pet industry spending will grow by 3.9% in 2025, reaching an estimated $157 billion. While this represents healthy growth, achieving the $160 billion mark would require a 6% increase—levels last seen during the pandemic or pre-pandemic years. Historically, pet spending trends align closely with macroeconomic conditions, as discretionary income impacts how we spend on our pets. Also, pet tech innovations—such as longevity-enhancing drugs, convenient gadgets showcased at CES, or financial solutions for pet owners—could further spur spending. With these factors in play, the pet industry's evolution remains one to watch closely.

🎾 What we’re chasing: Pet tech trends we expect to see in 2025

Healthcare and wellness are getting more precise and personalized

Advanced diagnostic tools powered by AI, wearable health monitors, and integrated telemedicine services are changing how pet owners and vets approach preventative care. Devices like smart collars now track vital signs—heart rate, temperature, and stress levels—alerting owners to potential health issues before they escalate. Additionally, integrating DNA testing is helping veterinarians and pet owners understand breed-specific health risks and wellness protocols, marking a significant advancement in personalized pet healthcare.

Pet luxuries become necessities with smart tech

Smart home technology is turning high-end pet conveniences into everyday essentials. The pet smart home market is expected to grow by 24% annually through 2028, reflecting increased demand for products that enhance pets' comfort. Advanced climate control systems and intelligent feeding solutions make sure pets remain comfortable and well-fed, especially when owners are away. Automated pet doors and air-purifying furniture, such as LG’s AeroCatTower, merge luxury and practicality and create safer and more comfortable living environments

Financial options and robotic pets help more people benefit from pet companionship

As pet care expenses increase, the industry is responding with solutions to make pet ownership more financially viable. For instance, insurance companies are offering flexible financing options and pet insurance plans to meet pet owners where they are. For those unable to care for live animals, robotic companions like Tombot’s Jennie offer emotional support without the costs of traditional pet care, providing comfort to seniors and individuals with allergies or mobility limitations​

🐕‍🦺 The long leash: Pet technology at CES and Pet Connect Summit

What’s coming next in pet electronics: CES 2025's biggest innovations

As millennials and Gen Z drive unprecedented growth in the pet industry—now approaching $150 billion in annual U.S. spending—tech leaders at CES are responding with sophisticated solutions for pet health, comfort, and companionship. In our CES feature, we explore:

• Health monitoring devices like WithaPet AI and Vet AI by X Caliber are bridging the gap between human and veterinary healthcare, enabling early detection of diseases and personalized treatment. 

• Smart home products such as the Pawport Smart Pet Door and the LG AeroCatTower are transforming homes into safer, more comfortable spaces for pets. 

• Robotic companions like Tombot’s Jennie and Ropet AI offer emotional support for individuals who can't own live pets, highlighting the growing demand for accessible companionship solutions​

The surge of pet tech at CES 2025 makes it clear that this industry is no longer a niche—it's a driving force in consumer innovation. As products focused on pet health, comfort, and companionship become more advanced and widely available, it's time for CES to dedicate a "Pet Alley" to showcase these innovations. Centralizing pet tech would give companies the visibility they deserve and make it easier for pet lovers and investors to discover game-changing solutions. Let's make space for our four-legged (and robotic) friends next year!

Read the full CES write-up with innovations in the health monitoring space, smart home integration, and robotic companions.

Pet Connect Summit: 500+ pet industry leaders shaping the future of pet care 

At the summit, industry leaders unveiled a vision of pet care that combines cutting-edge science with unprecedented accessibility.

"Over the years we've gone from pet caretaker to pet owners to pet parents—a full evolution, where a lot of people consider their pets as part of the family and as such, their expectations will grow with that," says Georgette Wilson, CVO at MYPETGO. This shift in perspective is driving transformative changes across every aspect of pet care.

The event made it clear that the future of pet care is more proactive, sustainable, and inclusive than ever before. As AI-driven health tools, eco-friendly nutrition, and smart home devices become more mainstream,

Read our recap of 2025 trends stemming from the Pet Connect Summit. 

💸 Clawing in cash: December raises in pet tech

Animol Discovery (Boston, MA): Animol Discovery is an animal drug development company with DNA-encoded chemical libraries that accelerate the discovery of small-molecule treatments. This innovative approach makes the development process faster and more efficient. Animol Discovery raised $4 million in Series C funding from undisclosed investors, bringing the company’s pre-money valuation to $89 million.

Dosty (Riga, Latvia): Dosty offers a pet care app that provides expert advice and tailored resources for managing pet health and wellness. The app’s features are designed to simplify and enrich the lives of pet owners, ensuring better care for their pets. Dosty raised an undisclosed amount of venture funding from Caucasus Ventures.

ElitaGenetics (Australia): ElitaGenetics operates a stem cell bank for pets, collecting and storing stem cells during routine desexing procedures. This service allows pets to access personalized treatments for conditions like arthritis, extending their years of healthy living. ElitaGenetics raised $1 million in venture funding.

LampoVet (Milan, Italy): LampoVet delivers virtual veterinary care services for chronic conditions in cats and dogs, including microbiome analysis, personalized nutrition, dermatology, and gastroenterology consultations. The platform allows pet owners to manage their pets' health from the comfort of their homes. LampoVet raised an undisclosed amount of venture funding from TS Ventures Fund.

Meatly (London, UK): Meatly produces cultivated meat for pets using cell-culture technology, offering an ethical and sustainable alternative to traditional meat products. Their approach reduces the environmental impact of meat production while providing nutritious options for pets. Meatly raised $520,000 in Series A funding from Pets at Home, dsm-firmenich Venturing, and JamJar Investments, with Joyful Ventures also participating.

Onheal (Incheon, South Korea): Onheal is an animal healthcare company focused on extending pet lifespans through innovative medical devices and scientifically backed remedies. Rooted in veterinary research and rigorous efficacy testing, Onheal’s product line ranges from dental chews and orthodontic braces to specialized pet toothbrushes. The latest investment round was led by Foodnamoo and will support product development and market expansion.

Pawp (New York, NY): Pawp provides pet care services with on-demand access to licensed veterinarians and an annual emergency fund to cover unexpected vet bills. This service helps pet owners save on unnecessary vet visits and ensures financial protection during emergencies. Pawp raised an undisclosed amount of venture funding from Protagonist.

Pilton (Shanghai, China): Pilton designs intelligent pet cabins for commercial and home use, combining features such as air purification, smart feeding systems, temperature control, and real-time monitoring. These cabins create a hygienic and comfortable environment for pets, making care more efficient for owners. Pilton raised CNY 30 million in Series A funding, led by Anji Industrial Fund, with participation from Bohuiyuan Venture Capital and Smart Pet Technology.

Seismi (Sunnyvale, CA): Seismi develops veterinary health monitoring solutions, including the Pet Mat—a non-invasive device that tracks vital signs like heart rate, respiration, and activity levels in pets. This technology supports early detection of health issues and personalized care plans for pets. Seismi raised a seed round from HAX and SOSV.

Vetnio (Stockholm, Sweden): Vetnio is creating a platform that records conversations between vets and pet owners, automatically generating clinical notes to reduce administrative burdens. This technology enables vets to dedicate more time to patient care. Vetnio raised SEK 11 million in pre-seed funding, led by YZR Capital and Peak, with additional backing from Wave Ventures, Mattias Miksche, and Amir Marandi.

Wild Balance (Valencia, Spain): Wild Balance produces natural pet food sourced from local farms, offering tailored diets for pets at every stage of life. Their focus on high-quality, organic ingredients supports healthier and happier pets. Wild Balance raised an undisclosed amount of venture funding from Barlon Capital.

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